Project Brief

Shopping for groceries is a ubiquitous part of our lifestyle, with many families shopping multiple times a week for food and other convenience items. However, the pandemic disrupted traditional patterns of shopping in person, leveraging pre-pandemic interest in disruptive business models relating to groceries, including services such as Peapod, Amazon Prime Pantry, and InstaCart. Many grocery stores now offer their own shopping and delivery services, making it possible to shop without ever setting foot in the store. What new experiences could the physical grocery store support that engage and delight the consumer? Grocery stores have been slow to adopt visible technological innovation, relying on traditional notions of travel through the store that maximize patron exposure.

These shopping patterns include, for example, the "racetrack," where patrons are forced to walk the entire perimeter of a store to locate the most common goods. Your goal is to understand the needs of the contemporary grocery shopper, channeling this knowledge to inform the design of a refined experience for grocery store patrons that maximizes meaningful, positive, and empowering embodied patterns of interaction in the physical store environment.

Sketching

Prototyping

Video